IshVed Biotech’s Strawberry now to cater to the demands of Indian market

Strawberry is one of the most economically important berry fruits widely consumed for its nutrient content and pleasant flavour. It deserves a special position as it is known to be the best source of antioxidant, vitamin C, proteins and contains minerals like potassium, potash, calcium and iron. It is also known to be anti-carcinogenic and anti-diabetic. The fruit of this plant, which is famous for its fragrance and flavour has found its applicability in different products like food, beverages, confection, perfumes and cosmetics. With the increasing demands of strawberry market and the need to come up with disease free true-to-type planting material, Ishved Biotech has come up with tissue culture raised strawberry plantlets of two market running varieties- Winter dawn and sweet sensation. Indian farmers can now reap the benefits of these two high yielding sweet varieties.